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CASE STUDY - London Borough of Wandsworth
Wandsworth is the largest of the inner London boroughs. It occupies an area of more than thirteen square miles and has a growing population - currently some 260,000 residents. The borough is a collection of many different communities, each with its own distinct character. It enjoys a wide ethnic diversity with more than one in five people belonging to a racial minority group. It is a popular residential area with many different types of housing - from the leafy suburbs of Putney to the inner city housing estates of north Battersea.
A forward looking and environmentally responsible authority, Wandsworth Council is always seeking to improve and extend the range of value-added services it offers to borough constituents and stakeholders. That's why in March 2002, in partnership with leading travel solutions provider, Travel InfoSystems, they launched an online journey planner to help people plan their journeys by public transport.
.In order to draw residents to our website, we have to offer genuinely useful services,. explains Steve Mayner, Head of Public Affairs, Wandsworth Borough Council. .A journey planner is a great service to offer on our website. We selected Travel InfoSystems' journey planner, as it is a really practical hands-on solution that anyone can use. This is proven by the feedback we have received, it is the most popular innovation we have introduced recently..
.Our transport strategy is based on the principle that the environment comes first. Through this we aim to promote the use of alternative transport, decrease car use and support large scale investment in public transport,. explains Mayner. .Effective travel information, which allows people to accurately plan their journey, estimate the time it will take and find the connections they need to make in advance, will encourage them to leave the car behind..
Staff and citizens of Wandsworth are able to access the free service through the council.s website - www.wandsworth.gov.uk/travel. The website.s travel section includes train station location maps, roadwork bulletins and useful links, as well as the councils transport strategy.
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